Content.
We’re constantly surrounded by it or bombarded by it. From streaming our favourite shows to endlessly scrolling reels to ads to writings, we are always surrounded by it.
After reels, we mostly consume content from streaming platforms. Two of these platforms are neck to neck, offering content from around the world that the audience gets access to.
OTT platforms bring the world closer with content spanning different cultures and languages, from Japanese dramas to German stories. However, in this competitive landscape, what truly sets Netflix and Prime apart?
Both platforms have given us multiple shows and films we loved this year. From Maharaja to Heeramandi on Netflix and Stree 2 and Citadel: Hunny Bunny on Amazon Prime, 2024 was a great year for streaming content.
But as one looks deeper, we can see that Amazon Prime has been taking a slightly different route than Netflix.
Amazon Prime has been creating a lot more regional and experimental content compared to Netflix. While Netflix is mostly sticking to regional films in languages that cater to the audience of South India, Prime has been going wider.
Prime is also putting out content in South Indian languages, it is also focusing on other stories like Navra Majha Navsacha 2 and Juna Furniture in Marathi and Jee Ve Sohneya Jee and Munda Rockstar in Punjabi. Even with the South Indian language films, the platform is putting out more non-conventional and experimental stories.
Being one of the widely known platforms in the country, this step is not just important for the platform to get ahead of its competitors but also necessary to deliver more meaningful and different stories to the audience. This step can potentially change the way the country consumes content on OTT.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
