Netflix India and Red Chillies Entertainment have positioned The Bads of Bollywood as one of their biggest, boldest homegrown productions.
Hype has been building for months, fans have kept their calendars marked, and anticipation reached a peak as release day approached. But then came the catch, while the show launches globally at midnight Pacific Time, Indian audiences only get access at 12:30 PM IST.
For a series that is being pitched as a landmark in Netflix India’s slate, this feels off.
In a country where midnight OTT drops have become part of the viewing culture, the delay sends the wrong message. Fans who wanted to stream the show first thing, or be part of the global conversation at the same time as the West, are left disappointed.
India isn’t just another market for Netflix anymore; it’s one of the fastest-growing streaming audiences in the world. Prioritizing Western schedules for an “Indian” show raises a valid question: who is the primary audience Netflix has in mind?
If the platform truly wants to strengthen its foothold in India, it needs to rethink strategies like these. Because in the streaming wars, timing matters as much as content, and right now, The Bads of Bollywood feels out of sync with the very viewers it was made for.
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