The hilarious thriller ‘Mirg’ is now streaming on OTT. But there is no noise around the movie on social media. It recently premiered on JioCinema and looks like the platform has not put enough effort on the marketing of the movie.
The movie is directed by Tarun Sharma and has a cast with actors like the late Satish Kaushik, Raj Babbar, Anupam Soni and a few new faces too. The movie had a theatrical release in February where it did not make much hype as well. But it has happened quite a few times that when movies do not work that well in theaters, they usually find their expected audiences and get their deserved appreciation.
‘Mirg’ looks like a really passionate and dedicated effort. There are times when small budget projects actually turn out to be good and enjoyable. And Mirg, with however few reactions it got, has more positive ratings. But the OTT platform, which is on the verge of merging with another one and is constantly depreciating, is not really looking into how it can engage more viewers.
‘Mirg’ could have been a decent hit on OTT. But if it fails to do so, it will be only because of the sloppy and lazy promotions on the part of JioCinema.
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