Gutar Gu, which came back in 2023 as a coming-of-age romance between two school kids Anuj and Ritu. The first season of the series was very much enjoyed by viewers. It got a staggering 8.3 rating on IMDB. Apart from all, the main thing about the series was that it was available to stream for free on Amazon Mini TV and MX Player. The audience has been expecting the release of the second season since then and finally both Amazon and the makers of the series have spoken on the release of the next season of the series.
While the series is soon to be launched, we cannot see any efforts from either the makers or the series or Amazon itself. Usually Amazon Prime uses the strategy of using clips from the previous season of the series to engage the audience and audience again feel the urge for the next season to come. Then the next season is released and it receives a great deal of attention. But with Gutar Gu, neither the YouTube nor the other social media handles are doing anything to promote the series. This makes us question whether the makers have no confidence in the series or have too much confidence?
The latter seems to be the case in this scenario. After the end of the first season, fans created a pressure on the makers regarding the release of the next season. A trend of clips, shorts and reels started on various social media handles that made the series even more popular. Slowly many people had watched the series and were waiting eagerly for the next season. Also, the ending of the series in a cliffhanger made another buzz around it and audiences were even more excited for the next season. As a result, the next season of the series is being launched just the next year.
This shows the makers are quite confident for the success of the next season of the series. Also, as the series is being released less due to the interest of makers and more due to the pressure of the audience makes it more likely for the series to be a hit.
Though the series expects a good welcome from the audience and expects to be a hit; the effect of marketing should not be forgotten. Without proper marketing, many casual watchers won’t know when the show is supposed to be released and will not be able to watch it. As a result the viewership of the show will go down.
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