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JioHotstar’s Ratings Ploy: This TV Darling to Rule BB19

By Binged Bureau - Aug 26, 2025 @ 07:08 pm
JioHotstar’s Ratings Ploy: This TV Darling to Rule BB19

The buzz for Bigg Boss Season 19 turned up a notch after Gaurav Khanna’s name was announced as one of this season’s participants. Khanna became the darling of Indian households after starring in Anupamaa, which aired on both Star Plus and Disney+ Hotstar (now JioHotstar). The last season was disappointing for many viewers, and it seems like JioHotstar has found the perfect solution in the form of Gaurav Khanna.

Khanna’s character in Anupamaa was immensely popular, and his chemistry with the show’s lead, Rupali Ganguly, earned him a huge and dedicated fan following, solidifying his status as a household name.

Bigg Boss Season 18 was heavily criticised for focusing more on influencers instead of conventional TV celebrities. While this season also features plenty of social media influencers, JioHotstar seems to have balanced things out by bringing in Gaurav Khanna. He comes with a pre-established, fiercely loyal fanbase, and that fanbase is leaving no stone unturned in supporting him on the show.

So far, JioHotstar has dropped the first two episodes of Bigg Boss Season 19, and many viewers have already realised that Khanna is this season’s golden goose, the celebrity whose name and presence alone are enough to bring massive weekly viewership to the platform.

A large section of the show’s fanbase also believes Khanna will win, leading some to question whether there’s even a point in watching. On the other hand, his fans will continue tuning in for as long as he remains inside the house.

Even if Khanna gets eliminated in the near future, the makers may bring him back through a wild card entry or a similar twist. Apart from host Salman Khan, if there’s any other man capable of drawing massive viewership this season, it’s Gaurav Khanna.

The situation with Gaurav Khanna transcends the typical reality TV narrative. It’s no longer just about who will win; it’s about the very integrity of the game. For a show that prides itself on shocking twists and an unpredictable format, Khanna’s presence presents a unique challenge.

JioHotstar has to walk a fine line: they need to leverage his popularity to win the ratings battle without making the outcome so predictable that viewers lose interest. The show’s excitement thrives on the unknown, and a large portion of the audience already feels they know how this story ends.

Fans will keep watching as long as Khanna is in the house, but their faith in the game’s fairness hangs in the balance. The true test for Bigg Boss Season 19 will be whether it can maintain credibility while keeping its most valuable player on the field. Stay tuned for more updates.

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