According to several online reports, Jolly LLB 3, led by Akshay Kumar and Arshad Warsi, is reportedly set to arrive on both Netflix and JioHotstar. While this update has not yet been officially confirmed by the makers, if true, the move could significantly impact how audiences consume big-ticket films in the OTT landscape. This strategy not only benefits the film’s producers but could also redefine how premium Indian cinema is monetised and distributed.
Since the early days of OTT in India, the highest bidder has typically secured the exclusive, long-term streaming rights to major blockbusters. However, rising content acquisition costs are now forcing a shift in that model. For a major franchise film like Jolly LLB 3, which unites Akshay Kumar and Arshad Warsi, the asking price for exclusivity is understandably astronomical.
By adopting a rights-sharing model, the producers are effectively de-risking their investment. Selling streaming rights to both Netflix, with its global premium subscriber base, and JioHotstar, with its vast, bundled Indian user base, could generate higher combined revenue than a traditional single-platform deal.
This dual-release strategy also guarantees maximum reach. It prioritises viewer convenience and ensures the film is accessible to the widest possible audience, shifting the focus from platform exclusivity to content accessibility. For millions of fans eagerly awaiting the clash of the two Jollys, this is a clear win.
It remains to be seen whether Jolly LLB 3 will premiere simultaneously on both platforms or follow a staggered release model (like Tehran, which had a two-week gap). Either way, both strategies carry significant advantages.
The decision to feature both Netflix and JioHotstar in the film’s release plan indicates that this rights-sharing approach was envisioned early in production, a strategic move to optimise revenue in an increasingly competitive OTT market. The age of content monopolies is fading fast, and collaborative distribution may well be the future. Stay tuned for more updates.
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