Did you come across the latest news from the OTT industry? Disney+Hotstar is not at its prime but it continues to be one of the most valuable players of the industry. The news can push Netflix India and even Prime Video into a severe existential crisis.
What’s so bonkers?
Taaza Khabar Season 2 has become the most-watched series of 2024 in India. Yes, the Bhuvan Bam led series has emerged as a mammoth blockbuster that is being loved by the audience through and through.
Since it is the most watched series in India this year, Heeramandi: The Diamond Bazaar or even Panchayat Season 3 are left far behind.
But that’s just the news.
Will it leave any impact on the OTT industry as a whole?
You see, up until 2022, many platforms used to work directly with YouTubers because they used to import the fans of the YouTuber directly on the OTT platform.
Taaza Khabar was launched in the late phase of the same trend and that too immediately after Dhindora. So, the series became a big hit.
But now, things are changing. People are also bored by the same YouTubers. With Zakir Khan giving a big flop on SonyLIV to the closure of comedy shows on Prime Video, the dynamics are not the same.
While this huge success of Taaza Khabar Season 2 can definitely call for a third season. But, we doubt if it will leave a long-lasting impact on the overall industry.
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