Bond, James Bond. You know him; we know him. The spy we all love since decades and iterations. It’s one of the most popular pieces of pop culture. And of course it has an insane following. Produced by MGM, it is more than expected that one may find this movie to binge at anytime on Amazon. Only if that were the case.
The movies left 8 months ago and have been in a constant flux. Sometimes, they are there any other day; they are now where to be found. Which, of course, makes me wonder. Why amazon? To some, it’s a basic strategy. The old supply-demand formula. The movies being unavailable on the platform helps the sale of DVDs and Bluray. However, this is indeed cheating, as the subscriber pays up the subscription thinking that they will have access to all these movies.
The other reason may be the distribution rights not being concentrated in one hand. The studio does trade these rights to other streamers as a trade. A similar thing happens with the Batman movies on MAX. The companies, however, lose viewership and credibility, but of course trading does help to create a scarcity, and at the same time the streaming service gains access to other profitable IPs.
As of now, all but two of the Bond films are available on Prime Video. Casino Royale (1967) and Never Say Never Again (1983) are available for rent. It is to be seen however long they might stay. This practice is quite problematic for the user base, as many of them can’t just stack DVDs in their homes of their favorite movies. The instances of movies vanishing from the platform after the user purchases them is also not that uncommon, which is practically cheating the user.
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