At this point, it’s safe to admit that the K-drama wave (Hallyu) has reached mind-boggling heights in India. The highly anticipated romantic comedy, Can This Love Be Translated? (starring K-drama darlings Kim Seon-ho and Go Youn-jung), has yet to premiere, but a single promotional reel for the series has already shattered expectations, and perhaps a few global records, on Netflix India’s official platform.
The clip has reportedly garnered a staggering 903 million views on Netflix India’s official Instagram channel. This is insane, considering that most reels on the page attract barely one million viewers on average, while clips related to more popular stars or shows typically peak at 8–10 million.
A view count of this magnitude feels like a one-in-a-million scenario for a promotional clip, especially for a K-drama that has not yet been released. The figure of 903 million views is no joke. It shows that Indian OTT viewers love watching K-dramas, and this level of engagement from the country’s audience rivals major international events and blockbuster movie trailers.
Kim Seonho’s Smile Challenge garnered close to 1 BILLION views on Netflix India’s IG
Please promote his upcoming series #CanThisLoveBeTranslated well
Given the series featured Canada, Japan, and Italy, please give us local interviews and contents ❣️ https://t.co/dm5RUWwCD9
— vee ◡̈ (@vees_seonshine) October 9, 2025
This insane metric proves that Korean content is no longer a niche phenomenon in India, in fact, it has rapidly turned into a mainstream cultural force. Indian viewers are actively seeking out, celebrating, and engaging with Hallyu content at a scale that few other international genres can match.
Moreover, the pairing of Kim Seon-ho (known for Hometown Cha-Cha-Cha) and Go Youn-jung (the breakout star of Moving) has clearly created a dream team that Indian audiences are desperately waiting to see.
The presence of shows like Bon Appetit: Your Majesty (7th week) and Genie, Make a Wish (1st week) on Netflix India’s Top 10 weekly streaming list already demonstrates the growing appetite of Indian viewers for K-dramas.
The success of this reel is a powerful signal to Netflix India that Indian viewers are desperately waiting for Can This Love Be Translated?. As the official premiere date draws closer, all eyes will be on Netflix India to see if this incredible promotional momentum translates into a historic performance for the series itself. Stay tuned for more updates.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
