Apart from delivering food, we should appreciate Swiggy for the brilliant team of copywriters they have in their company. Binged remembers telling its readers about the promotional strategy born out of a partnership between team Farzi and Swiggy.
Now, the new sensation on Indian OTT is Rocket Boys Season 2. The series has been lately getting rave reviews and of course, the buzz is great too. But meanwhile, Swiggy is doing something they are great at.
They are promoting Rocket Boys Season 2 in a very subtle, yet great way that is just too interesting.
If you have ever used Swiggy then you might know the feature that helps you track your food orders. You can know if your food is getting late or the way it is following to reach you.
Well, Swiggy is now flashing that information with the subtle promotion of Rocket Boys Season 2.
One of the users shared this screenshot where you can see the satellite view of Mumbai. As you can find on the top of the attached image, there is a message that says, “Satellites help track your order & much more! See the story of India’s satellites on Sony LIV”.
Needless to say, this Sony LIV series is already getting too much love, now this will naturally elevate through such brilliant ads. For more such interesting stories, keep following Binged.
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