Kiran Abbavaram’s SR Kalyanamandapam has released in theaters last week and is heading towards being a big hit. The movie has opened to disappointing reviews but still, the audience has lapped the film at the box office. Two songs of the film were massive hits and they have become viral on social media, FM Radios, and Television Channels during the Lockdown. This has helped the movie big time and the audience is coming to the theaters irrespective of the talk.
The team has also stepped up the promotions and it is almost a profitable venture in the first weekend of its release. Meanwhile, Aha Video bagged the post-theatrical OTT rights of SR Kalyanamandapam.
Irrespective of the film’s theater performance, there will be a huge section of the audience who will want to watch the film on the OTT partly due to the pandemic and various other reasons. That means this movie is going to be a crowd puller for Aha Video when it releases. The movie is likely to be out on the platform in less than four weeks of the theatrical release and this promotional blitzkrieg the team is unleashing now will also help Aha Video big time. We can the OTT platform is very lucky here!
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