Aha Video, the exclusive Telugu OTT platform, is now venturing into creating and streaming content for the younger population. As part of their expansion plan, Aha Video has launched Aha Kids, a special segment of content targeted at children. The OTT platform has also announced its first ever original under the new Aha Kids category, an animated series titled “MahaGanesha”.
The eight-episode series is produced by Green Gold Animation Pvt. Ltd. The show marks the first collaboration between Aha and the production house. “MahaGanesha” will premiere on Aha Kids on 10th September 2021, on the auspicious occasion of Vinayaka Chaturthi or Ganesh Chaturthi.
With Aha Kids, the OTT platform aims to create exclusive content that will reiterate the importance of ‘our stories and our values’ to the young generation. The new show, ‘MahaGanesha’ looks at the epic story of Lord Ganesha in a new light. The show boasts striking visuals, alluring sounds Cape and enchanting special effects that will charm kids and adults alike.
MahaGanesha is written by Kaushik Karra while Srinivasa Sarma Rani has composed the music. G.D.R Mohan, and A GangarajCharan are the animation directors for the show whose voice direction is supervised by T.A.K Kumar. Binayak Das and Shyamal Chaulia serve as the series directors for MahaGanesha.
The episodes have been kept at a short 15-minute runtime each, to cater to the short attention spans of children. Through the eight episodes of the series, MahaGanesha will retell the legend of Vinayaka Chavithi, capturing a series of events that establish the significance of the festivity – from the demon Gajasura’s penance, to the birth of the elephant-headed God to the latter’s race with his brother Karthikeya to traverse three worlds and the moon’s curse, the series showcases the story of Vinayaka in captivating detail.
Said Ajit Thakur, CEO of Aha Video, “Aha’s top priority has been to create local content that appeals to all age groups and our team is leaving no stone unturned to entertain viewers across all genres. Aha Kids is our attempt to reinstate the importance of our roots and tell ‘mana kathalu, mana viluvalu’ (our stories and our values) to a new generation.”
“We couldn’t have been happier to collaborate with Green Gold Animation for our first Aha Kids original. The team at Green Gold Animation has set a golden standard in the production of animation content with a universal appeal. The team has put together a project of great quality under tight deadlines. The kids of this generation need to be reminded of the stories that we heard while growing, in a language they relate with. And what better than MahaGanesha to start with?” he concluded.
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