The future of OTT platforms is getting a futuristic boost from AI. Streaming giants like Netflix and Prime Video are already using AI to recommend content, but the impact of AI is set to go beyond that, shaping the very creation and delivery of our favorite shows and movies.
AI is gearing up to play a role not just in content recommendation but also in scriptwriting and dubbing. Manish Kalra, Chief Business Officer at ZEE5 India, highlights how AI is actively involved in various aspects of OTT operations, from personalization to cross-device compatibility. The magic doesn’t stop there; AI is stepping into social media marketing, influencing creatives, memes, and short-form content.
Well, you must remember the grand protest in Hollywood this year due to the same reasons. We doubt if Indian writers and artists have the same level of unity but it is necessary nonetheless. In India, big artists would be too proud to come to the ground and protest with the workers who are amongst the least earning people in the entertainment industry. Also, AI is far from beating humans in creative storytelling. So it will badly hamper the content.
Also, AI is doing some cool things to make language differences less of a problem. It can make dubbed content, where voices are changed to another language, feel more real. Also, in ads, AI is getting better at showing the right ads to the right people, making sure they have a bigger impact and make more money.
As AI becomes a bigger part of OTT platforms, it’s not just helping us find better shows. It’s changing how shows and movies are made. The future looks like a mix of tech and entertainment, where AI works behind the scenes, making our digital content experience smarter and more exciting.
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