Bollywood mogul Ajay Devgan has very well established himself as a household name. After making headlines for ‘Shaitaan’, the supernatural horror film cited as one of the biggest movies of the year, Devgan is at it again!
NY VFXWaala, his Indian visual effects studio has successfully secured a partnership with Sweden’s Goodbye Kansas Studio. The former studio’s 300+ film portfolio boasts Bollywood and Tollywood hits like Dangal, Padmavat, Tamasha, Mersal, Theri, Jagga Jasoos, and more. The latter studio has collaborations with HBO, Netflix, Prime Video, Paramount +, and more.
Goodbye Kansas specializes in creating trailers for games and visual effects for live-action productions. Its portfolio includes work on games like “Cyberpunk 2077,” “God of War: Ragnarök” and “Assassin’s Creed Valhalla.”
This joint strategy between the companies involves “scalable capacity expansion” such as VFX, animation, and game trailers. It will be focusing on targeting new markets across the globe and capitalizing on the trend of outsourcing VFX and gaming content. There are also plans to exploit opportunities in Asian games markets and extend Goodbye Kansas’ scanning and motion capture studio services to a more global clientele.
Together, the companies have aimed to establish a collaborative research and development team. The joint vision is all set to raise the quality benchmark, drive global expansion, and deliver exceptional services!
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