ALT Balaji‘s innovative reality show ‘Lockupp‘ has consistently shattered records left, right and centre. The first completely ‘Made In India’ reality show, Lock Upp: Badass Jail, Atyachaari Khel, has set new records by the day. From hitting 15 million views in just 48 hours, then 100 million views within 19 days of launch, to a massive 200 million views and finally a gobsmacking 300 million views now, ALT Balaji’s Lockupp has literally reached for the stars. Not to say, Munawar Farouqi has become the darling of the internet.
But, what if we tell you that now, in the final two weeks of the show before its finale, ALT Balaji’s Lockupp is all set to break the internet—all over again! And there’s a solid reason behind this statement. News Flash: Shehnaaz Gill is all set to enter the show as the new ‘jailer’ on Lockupp! What is this if not a surefire plan to take viewing numbers through the stratosphere!
In a move that reeks of sharp insight and shrewd strategy, the powers that be at ALT Balaji will leverage the shimmering beauty, naive innocence and heartrending melancholy (following the tragically unfortunate death of Siddharth Shukla late last year) of Shehnaaz Gill to the advantage of Lockupp. It’s obvious audiences will lap up the offering like parched souls hankering for Shehnaaz Gill to return to normal life.
We already saw what happened to the TRPs when Karan Kundrra entered ALT Balaji’s Lockupp as the ‘Jailer’. They shot through the roof, with views hitting 200 million in a matter of no time at all.
Imagine what will happen when it’s Shehnaaz Gill as the Lockupp Jailer next on the ALT Balaji show?
As we said, ALT Balaji’s Lockupp will break the internet; nay, it will rewrite what breaking the internet really means!
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