AltBalaji is churning out one series after the other. There is not even a month that passes by without one show coming from the platform.
It goes without saying, therefore, that AttBalaji is very prolific when it comes to content generation. They select all kinds of material, but always have an eye towards the entertainment and masala even of the content is very ‘Hatke’.
There are already many shows in making currently some of which are sequels. Here is another latest addition to the list. AltBalaji has taken the rights of the popular novel, Ishqiapa – To Hell With Love. It is written by journalist cum writer, Pankaj Dubey.
The story fits perfectly into the rooted masala template of AltBalaji. It is set in the hinterland of India (Patna) and is replete with twists and turns. There is also a unique selling point of a plot involving ‘kidnapping insurance’.
We have to see who gets to essay the central characters of Sweety and Lallan. They are sure to be game-changing for whoever gets those parts. Watch out this space for more details.
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