Amazon Prime Video OTT platform is all set to release its eagerly anticipated web series ‘Breathe: Into the Shadows’ Season-2 tomorrow, that is, on 9th November. And as the psychological crime thriller web series inches closer towards its release, the streaming platform has adopted a unique marketing strategy, which is pertinent to the show’s theme, in order to promote the upcoming season.
Recently, Amazon Prime Video posted a clip featuring one of the show’s lead actors, Amit Sadh. In the said clip, the talented performer asked fans to tag the OTT platform after finding the series’ antagonist J, who is hiding in the city.
J is out in the open and we need to get hold of him anyhow!👤
If you spot him, upload a picture and tag Prime Video with the hashtag #JIsHere@juniorbachchan #AmitSadh @MenenNithya @SaiyamiKher @nouwwwin #IvanaKaur @abundantia_ent @mayankvsharma @vikramix #NidhiAgarwal pic.twitter.com/Ckci7NohpK— prime video IN (@PrimeVideoIN) November 7, 2022
Even the official Twitter handle of Amazon.in posted a Tweet for promoting ‘Breathe: Into the Shadows’ Season-2. It’s rather rare in the sense that we usually don’t see Amazon’s shopping website promoting upcoming Prime Video original shows in India.
Please don't receive any parcels from a guy wearing a creepy mask! J is out of the asylum! #BreatheIntoTheShadowsOnPrime
— Amazon India (@amazonIN) November 7, 2022
The aforementioned post was followed by several Tweets by various companies including shopping portal Tata CLiQ, travel-based website Ease My Trip, and the popular audio and wearables company boAt.
He’s got a fashion sense like none other! J is missing. Thankfully his mask can help identify him and stay away.
#BreatheIntoTheShadows— TataCLiQ (@TataCLiQ) November 7, 2022
J is about to take another trip✈️& we have no clue what his destination is…#BreatheIntoTheShadows
— EaseMyTrip.com (@EaseMyTrip) November 7, 2022
There's no joy in music because 'J' is missing. What will we do now?#BreatheIntoTheShadows
— boAt (@RockWithboAt) November 7, 2022
So, apparently, Amazon has collaborated with these companies to market the second season of its upcoming show ‘Breathe: Into the Shadows’. It is interesting to witness Amazon promoting their show and that too in a different way.
The first season of ‘Breathe: Into the Shadows’ featured Abhishek Bachchan in the role of Dr. Avinash Sabharwal (Abhishek Bachchan) and Nithya Menen as his wife. The story was about how their six-year-old daughter is kidnapped by a mysterious person. Amit Sadh played the brutally efficient cop Kabir Sawant battling his past demons.
The upcoming season is expected to carry forward the storyline of the psychopathic killer named J and how he tries to complete his mission to eliminate the remaining six out of ten people. ‘Breathe: Into the Shadows’ Season-2 will also feature ‘Aspirants’ actor Naveen Kasturia in an interesting role. Meanwhile, watch the second season’s trailer below.
‘Breathe: Into the Shadows’ Season-2 Trailer: https://www.youtube.com/watch?v=PmszhTURCS0
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