Allu Arjun‘s Pushpa: The Rise is available for streaming on Amazon Prime Video now. The film has been the focal point of the majority of the film-related discussions on social media for the past few days. Several Bollywood and South Indian film celebrities have been tweeting about the Allu Arjun starrer following its OTT debut. Well, all this social media hype is not just helping the Pushpa franchise but also Amazon Prime Video.
Amazon Prime appears to have finally delivered a pan-India OTT hit with Pushpa: The Rise after Suriya’s Soorarai Pottru, which received a raging response in South India, and also reasonably good reception from North India film circuit. The Allu Arjun starrer opened to mixed reviews post its theatrical release, but it has now opened to largely positive response following its OTT premieres.
Now, it is heard that Amazon Prime Video has already started focusing on the second installment of Pushpa duology – Pushpa: The Rule. The OTT giant sees great potential in the Pushpa franchise as they are thrilled with the response Pushpa: The Rise is getting. The Allu Arjun starrer has boosted Amazon Prime’s branding. The OTT giant now sees Pushpa 2 as a winning prospect, says a source.
Amazon Prime is always first in line to make lucrative offers to promising films and they wouldn’t hesitate to make an irresistible offer to the makers of Pushpa 2. If things go as planned, we can expect Pushpa: The Rule to arrive on Amazon Prime Video following its theatrical release.
Pushpa: The Rule is likely to commence shoot by March this year, if the Covid situation at that point in time is favorable. The idea is to release the film in theatres by the end of this year. The Sukumar directorial has Allu Arjum, Fahadh Faasil, Rashmika Mandanna, Sunil, and others in important roles.