Allu Arjun‘s latest theatrical outing Pushpa: The Rise is reportedly posting excellent revenues at the box office. The film is said to be doing particularly well in Tamil, Malayalam, and Hindi belts, which is a positive sign as far as Allu Arjun is concerned as he has been eyeing the pan-India market for a while now. Coming to the topic, Amazon Prime Video is apparently planning to go big with Allu Arjun’s Pushpa: The Rise.
Amazon has bagged the post theatrical digital streaming rights of Pushpa: The Rise. The platform is now said to be devising a winning plan to market the film as it gears up for its OTT release. The OTT giant is reportedly planning a grand public event a day or two ahead of Pushpa’s OTT premieres. This is to publicize the arrival of Pushpa: The Rise on Amazon Prime Video.
Allu Arjun, and team Pushpa are said to have principally agreed to Amazon Prime’s proposal. They too will be eager to promote Pushpa: The Rise to the fullest. The bigger the reach Pushpa: The Rise, the larger will be the canvas of Pushpa: The Rule (2nd part). Team Pushpa is aware of the same and they feel OTT is a great way to take the film into the otherwise untapped markets. The idea is to fetch visibility to the Pushpa duology.
Also, Pushpa: The Rise is one of the very few of Amazon Prime’s recent acquisitions that have the pan-India appeal. While the film’s theme – action dram, doesn’t necessarily enjoy great patronage amongst the OTT audience, the star cast and Allu Arjun’s image might work the trick for the film after it arrives on Amazon Prime Video. It is heard that Pushpa: The Rise will premiere on Amazon Prime Video 4-6 weeks post its theatrical release.
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