Social media is a great platform for showcasing one’s creativity. Earlier, promoting a film was a hectic task wherein cast and crew had to travel to different places and then talk about the movie.
But now things are different and one can promote their content all for free. We talked about the poor marketing strategy of Prime Video in the Deepika Padukone starrer Gehraiyaan.
But it looks like Prime Video is plugging all the shortcomings in Bestseller.
Shruti Hassan starrer Bestseller is coming to Prime Video on 18th February. The series also stars Mithun Chakraborty, Gauhar Khan, Satyajeet Dubey, Arjan Bajwa and Sonalee Kulkarni.
Yesterday, Prime Video released a lot of posts in which they talked about exposing Tahir Wazir and a few more.
Even, the display picture of the streaming giant was changed. But they have deleted all those posts and restored their Display Picture.
If you remember precisely then this tactic was used by Disney+Hotstar when they released a promotional video of The Great Indian Murder for the first time.
Vicky Rai, your days are numbered. #JailForVickyRai pic.twitter.com/9qZNS2iLTN
— Disney+ Hotstar (@DisneyPlusHS) January 17, 2022
But later on, Prime Video posted another update on Twitter saying their account was hacked by an account called @wazirisgod
This is an insanely amazing marketing tactic that is interesting and confusing at the same time.
Thus we must appreciate the highly innovative marketing strategy that the streaming giant is following but they should do it more often.
— prime video IN (@PrimeVideoIN) February 15, 2022
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