Promoting a show is one thing but sometimes these OTT players come out with some real weird ideas that are mostly a miss in reality. One such wacky marketing drive is what we observed on Twitter today by Voot Select.
Now if this was for some big show with a huge popularity it would still have been understandable but going out like that for a cheesy international reality show like ‘Temptation Island’ seems a bit too much.
It started earlier in the day when Voot Select tagged MTV India and asked them a question related to one of their shows and asked whether they would give in or resist.
Hey @MTVIndia, quick question. If you get a date ride with #KevinAlmasifar but have to fight #ArushiChawla for it, would you, #ResistOrGivenIn? #TemptationIsland #VootSelect #RoadiesInSouthAfrica
— Voot Select (@VootSelect) June 10, 2022
They further went on to raise similar queries with some other media Twitter handles like Comedy Central India, Colors Infinity, Colors Cineplex, Voot and Tata Play Binge.
Your blind date is hot, sweet and everything you’ve dreamt of 😍 But they don’t think #Friends was funny. @ComedyCentralIn, would you #ResistOrGiveIn? #TemptationIsland #VootSelect
— Voot Select (@VootSelect) June 10, 2022
Hey @colors_infinity, suppose you’re on a date with your crush but they give a spoiler for #BetterCallSaul. It’s a cardinal sin but they’re really hot. Would you #ResistOrGiveIn and continue with the date? #TemptationIsland #VootSelect
— Voot Select (@VootSelect) June 10, 2022
Here’s a question for you, @Colors_Cineplex. What if your date has the innocence of Rani from #Queen but the personality of Vijay? Would you #ResistOrGiveIn and still date them? #TemptationIsland #VootSelect
— Voot Select (@VootSelect) June 10, 2022
Your crush, Ananya Saini from #CyberVaar invites you on a date where you trace down cyber attackers together. Would you #ResistOrGiveIn, @justvoot ? 😉#TemptationIsland #VootPeCyberVaar #VootSelect
— Voot Select (@VootSelect) June 10, 2022
But the one that caught attention the most was the tagging of Netflix India and using the Stranger Things 4 and geeked week hashtags.
Hey @NetflixIndia, if a really hot date invites you over to indulge in some #StrangerThings 😉, would you #ResistOrGiveIn?#GeekedWeek #TemptationIsland #VootSelect
— Voot Select (@VootSelect) June 10, 2022
While Voot Select received a response from all other official handles it tagged, the netizens and followers of Voot Select didn’t interact much with these posts as it would have otherwise expected.
The bigger, more humiliating backlash was when Netflix India didn’t entertain it as well. And that’s what made this whole campaign look nothing more than a cheap attempt to use trending titles of other streamers and gain traction for their own, something that should have been avoided.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
