They say it takes 21 days to form a habit, but how many more for it to become an addiction?
Gambling is one of the strongest addictions out there—how far would someone go to deceive others just to feed that compulsion?
Matka is a Telugu period action thriller directed by Palsa Fame Karuna Kumar, set between the years 1958 and 1982, based on the Matka gambling scams that rocked the country in the 20th century.
The trailer is action-packed and the costume and set design build the mood perfectly.
With a little more promotion and advertising, the film has the potential to perform well in the Southern theatres but its chances of working in the Northern theatres seem quite low.
Instead of a theatre release, an OTT release would benefit the movie. By streaming on Amazon Prime, its designated partner, the film can reach a broader audience and provide a cost-effective option for the production team. Additionally, with multiple language options, it has the potential to captivate viewers nationwide.
So instead of pursuing a theatrical release, its marketing team could consider reallocating their budget toward a strong promotional strategy to generate buzz and turn it into a hit on OTT platforms.
Hitting theatres on November 14, this film promises an intense blend of crime, thrill, and action. Whether it’s a big-screen experience or an OTT release, viewers wouldn’t want to miss out on it.
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