Telugu film, Chaavu Kaburu Challaga starring Karthikeya Gummakonda, Lavanya Tripathi has started premiering on Aha Video, the Regional Telugu Exclusive OTT Platform from today. The movie has failed to impress the movie in its theatrical run. Tollywood Senior Producer Allu Aravind is a stakeholder of Aha Video. The movie has come from his stable itself.
But then, the misjudgment for the theatrical version has been corrected in the OTT. The experience of Allu Aravind and his team has come in handy for Aha Video. Accumulating the feedback from the audience and the reviewers, the movie is re-edited for the OTT audience. Even though these changes do not drastically change the film’s fate, they will certainly make the film a better watch for the OTT audience.
“You tend to overlook some issues with a film when we are making it for the first time. But when we get the feedback after the theater run, we can make small changes to make it a better product for the OTT audience. It is not always possible for other OTT platforms. But it comes as a natural advantage for Aha Video with Allu Aravind and his team on board,” a film critic told us.