‘Thalaivii’ and ‘Laabam‘ doing decent business in Tamil Nadu theatres upon their reopening, has given the industry the necessary push that was long overdue. The coming Friday, September 17th, will see 2 major theatrical releases, them being Vijay Anthony’s ‘Kodiyil Oruvan’ and Action King Arjun’s ‘Friendship’. The other major Kollywood release is the Vijay Sethupathi-Taapsee Pannu starrer ‘Annabelle Sethupathi’ releasing on OTT giant Disney+Hotstar on the 17th of September.
With trade analysts predicting and picking their favourites, we thought of doing a comparative analysis for the most anticipated Tamil movies releasing this Friday. The question is, how does one precisely quantify the buzz surrounding a film just before its release? One way is to observe the total number of views for the film’s official trailer released on YouTube. The other parameters could be the number of tweets featuring the film’s hashtag, the number of likes (or dislikes) for the film’s trailer or the number of hits/views a new film single receives. However, since we can consider just one, we have taken into account the total number of trailer views (at the time of writing the article), to compile a list of the top 3 releases in theatres as well as on OTT. They are listed in descending order as below-
Medium: In Theatres
Running Span- 5 months
Total Number of Trailer Views: 3.8 Million
Total Number of Trailer Likes: 77 K
Medium: OTT (Disney+Hotstar)
Running Span- 2 weeks
Total Number of Trailer Views: 2.9 Million
Total Number of Trailer Likes: 120 K
3. Friendship
Medium: In Theatres
Running Span- 1 week
Total Number of Trailer Views: 1.4 Million
Total Number of Trailer Likes: 64 K
So, as we can see from the data above, the Vijay Anthony starrer ‘Kodiyil Oruvan’ is the clear winner, with the Vijay Sethupathi-Taapsee Pannu starrer ‘Annabelle Sethupathi’ and the Arjun-Harbhajan Singh starrer ‘Friendship’ coming in 2nd and 3rd place, respectively. Having said that, it is note-worthy that while the trailer of ‘Kodiyil Oruvan’ released 5 months ago, both the other movies have managed to garner a huge number of views within just a couple of weeks of the trailer’s release!
Another big takeaway from this analysis is the fact that theatres may still have a good chance at a revival since two out of the three buzzing films are theatrical releases. As far as Disney+Hotstar is concerned, the streaming platform is clearly making up for the loss of content during the past Ganesh Chaturthi weekend.
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