After the marketing stunt pulled by Amazon Prime Video for the release of the trailer of Telugu film ‘V’, Zee5 is trying to do something like that for its upcoming film ‘London Confidential : The Chinese Conspiracy’ starring Mouni Roy and Purab Kohli, set to premiere on the platform on 18th September.
The idea is quite similar to make a creative and viewer engaging post where a certain viewer action would ultimately result in the release of the film’s trailer. While Amazon Prime Video wanted people to post a photo of themselves sporting the V sign, Zee5 wants them to find someone in a pictorial puzzle sort of thing.
But people started getting frustrated when it was taking too long for Amazon Prime Video to complete the collage and upload the trailer, will something similar happen with London Confidential’s trailer too? Well, it looks to avoid such a thing they have kept the target low with requiring just 10,000 responses from the viewers.
Has this way of involving the audience every step of the become a new way of OTT promotion? Or are the platforms just trying to gauge the content’s popularity before its release on the OTT platforms? Whatever maybe the real reason it seems a little too much to ask for just the trailer’s release and can pretty much back fire if the strategy goes wrong.
Tell us what are your views for a marketing stunt by OTT platforms like this.
Help us spot the spy with a red flag! DM us the correct answer, 10,000 responses and we will release the trailer of #LondonConfidentialOnZEE5.
Premieres on 18th Sept. #TheTraitorWithin pic.twitter.com/l57aM0VylU— ZEE5Premium (@ZEE5Premium) September 1, 2020
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