After Barbie taught the world a masterclass in advertisement, platforms have upgraded their game. Deadpool and Wolverine are making it clear that for them, the sky’s the limit as they pull off enormous marketing stunts three weeks before the release.
Deadpool made an appearance at a Euro 2024 event, which might just be the cherry on top.
Deadpool 3 already dropped a trailer at the Super Bowl this year. So why target another sports event?
The “more the merrier” might be one reason, but Marvel is playing it quite intelligently. Besides America, Europe is one of the most profitable markets, and they are utilizing it. If you glance at the viewership numbers, you will be shocked.
Super Bowl LVIII managed to draw an average of 123.4 million viewers across all platforms, a significant number indeed. If the film can convert even a small percentage of these viewers into theatergoers, it will be a huge deal.
On the other hand, Euro is much bigger than American football in terms of viewership. The 2020 Euro (held in 2021) drew a total viewership of 5.23 billion throughout the entire event. The biggest match, the final between England and Italy, contributed to 328 million viewers on the night of the final.
Imagine the diversity Euro can bring. Almost all the big European nations watch the tournament, and with the Asian craze for this sport, Deadpool and Wolverine might just witness a marketing masterclass.
It is already gearing up to be the most successful R-rated film ever. Considering that it will change the course of events in the MCU, Deadpool and Wolverine are playing with fire. If used well, it is destined to break some big records.
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
