From a realistic standpoint, Netflix India has never faced a challenge as big as Heeramandi, and it did create some ambiguous reactions. Bhansali’s creation wasn’t lacking fatal flaws, but it was plagued by major inconsistencies that haunted the show like a ‘vetaal’.
Social media users pointed out several significant errors, mostly factual. However, though it created some rage among the fans, that is not unexpected for any Bhansali project. Despite these backlashes, Heeramandi is a big hit, especially from an international standpoint.
From the amount of advertisement to the dub options (14 languages), they were definitely targeting the international market. Even the subtitle, ‘The Diamond Bazaar,’ though somewhat of a misfit, was an attempt to capitalize on the international market.
And what are the results?
The series debuted in the second spot, with 4.5M views, and this week too, it is maintaining the 4M viewership mark, staying in the second place again.
Though the viewership may drop from now on, possibly drastically, it is now gaining international exposure. Especially with media outlets outside India promoting the show.
Realistically, the negativity sort of helped the show grow; people were curious to see how bad a show by Bhansali could be. But, it’s working for the betterment of the show.
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