Kill has been one of the significant movies in recent Indian cinema, not only because of its subject matter but also because of the way it was executed. As an adaptation of one of the most famous folklores, the film took on a fiery and more violent tone. Fans loved it.
But the love was not enough. Kill had so much potential to dominate the box office, but instead, it was the one that got killed. As of today, only 7.24K people have booked tickets, which is not a major concern, but it has seen a slow graph for ticket sales for quite some time now.
When talking about brave Indian violent films, one name that comes to mind is Gangs of Wasseypur. With an appropriate budget of ₹18.4Cr, it grossed more than ₹50Cr.
So what makes fans go nuts about Gangs of Wasseypur and underestimate Kill?
It is the rise of OTT.
When Gangs of Wasseypur was released, Indian audiences had barely seen anything like it. The industry was evolving, and Gangs of Wasseypur was truly a thorn in a bed of roses, which fans absolutely loved. It was a surprise.
But in the case of Kill, the concept is not entirely new for the audience. The violent aspect has already been explored in series like Mirzapur, Delhi Crime, and even Asur, all of which had good reach among the audience.
Also, the trope of a man going on a killing spree, though rarely seen in Indian theatrical releases, has been explored on OTT platforms. Indian Predator: The Diary of a Serial Killer and Asur have already delved into this theme flawlessly.
What Kill could have offered differently is the theater experience, where the whistles and cheers would have been an addition, but the audience expected nothing new from Kill. Furthermore, cities like Mumbai would have been one of the biggest markets for a film like this, but the Mumbai rains have also impacted Kill in a bad way.
Kill is not a film meant to fail, but what lets it down is the audience themselves. Despite having immense potential, the audience ignored it for one reason or another, and events like these will definitely discourage theatrical directors from experimenting.
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