Who would have thought? Netflix might just have figured out the Indian market. The data makes a strong case, but there’s a big catch.
Netflix seems to have nailed Indian viewership, but only when it comes to international shows.
Take Squid Game Season 2 as an example. The show has become the most-watched foreign-language series in India, amassing an impressive 19.6 million views in just five days.
It’s not the only one. 3 Body Problem recorded a viewership of 6.7 million, while Bridgerton Season 3 garnered 6.5 million loyal viewers. Then there’s Avatar: The Last Airbender and The Perfect Couple, both highly anticipated, with 5.9 million and 6.3 million views respectively.
These titles are not just global hits—they’re resonating with Indian audiences too. The appeal could lie in their strong storytelling, polished visuals, or the intrigue of fresh narratives.
Netflix’s focus on top-tier international shows seems to be paying off in India. While other platforms like Prime Video and Disney+ Hotstar are investing heavily in Indian originals, Netflix has carved a niche as the go-to platform for global content.
And most of these views are happening without extensive marketing in India. On paper, this is a good thing, it’s how cult followings are built. If Netflix can achieve this kind of viewership without advertisements, imagine what it could achieve with proper efforts.
So, has Netflix cracked the Indian market? For now, at least for international shows, the answer seems to be yes. The real question is: how long can this momentum last?
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