Prime Video is not a very popular streaming platform back home in the USA. But, things are pretty different here in India. Not only have we embraced them with our open arms but India is the biggest market for the platform. If you see the trend, then OTT platforms arose as an alternative to TV.
People loved watching Anupama, but Star Plus was inconvenient, so let’s watch it on Disney+Hotstar.
Youth love cricket, they live in hostels or undomesticated homes without TV, but they can watch it on JioCinema.
But, Prime Video is no such thing. The reason behind such phenomenal growth of Prime Video is attributed to the insane hold they have on youth.
But, that seems to be losing with shows like Dil Dosti Dilemma. It is the latest TV show that Prime Video is streaming. It is a good example of the Bildungsroman genre of storytelling that traces the long development of a character.
It might very well be a great show but the overall treatment of the narrative is done in a way that doesn’t attract the masses. It has the beast of a phenomenal actress we know as Tanvi Azmi and her potential is immense. But, Dil Dosti Dilemma needed that marketing and treatment which it never received. It has hampered the reach of the series to the very target audience i.e. the youth.
The trailer was launched just a few days back and the social media team didn’t give it much attention. Naturally, the attention it receives will be similar to that of BGDC. It would be meagre.
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