Bob Iger, the CEO of Disney+, has acknowledged that Disney+ is trailing behind the streaming industry’s “gold standard” Netflix. He said, “We need to be at their level in terms of technology capability.”
At Tuesday’s 2024 Morgan Stanley Technology, Media and Telecom Conference, Iger laid out the strategies the ‘Mouse House’ has to catch up in the streaming race. Iger’s plans include restructuring the company’s leadership, providing a one-app experience for all Disney+ and Hulu content, and above all, updating the tech platform for the OTT service to make it more accessible to users worldwide.
Bob Iger explained the reason behind Disney+’s inability to outperform its rivals. He acknowledged that at this moment the service lacks the technology to keep customers hooked to their platform. The loss of subscriptions pushes the Company to invest a huge amount of money in marketing strategy. Netflix, on the other hand, does not need to invest a regular sum in customer retention and can easily use that amount to update its technology.
Bob Iger has pointed toward a complete makeover of the Company’s Management Structure. In 2023, Dana Walden and Alan Bergman as the heads of the Company that supervises both the production of content for film and TV and watches over the streaming.
Lastly, Bob Iger has indicated that merging Disney+ and Hulu content in a one-app experience might be the Company’s best move to lower the churn rates. Disney+ acquired Hulu in 2019. Since December, the Company has started testing this merged service in domestic circuits in the USA. As of now, Disney+ markets Hulu content internationally under the Star brand. The merger will have brought down the churn rates significantly, that is, the number of net subscribers gained by the Company is now substantial. According to Iger, “That’s a path to profitability,”
We’re hiring!
We are hiring two full-time junior to mid-level writers with the option to work remotely. You need to work a 5-hour shift and be available to write. Interested candidates should email their sample articles to [email protected]. Applications without a sample article will not be considered.
