Kangana Ranaut is known for making unprecedented and bold steps. Currently, the national award-winning actress is stealing the headlines due to her controversial yet insanely trending show Lock Upp.
It is fundamentally different from Big Boss as it offers a new and brutal experience. 16 controversial celebrities are locked up inside a house or precisely called a jail to be tortured by Kangana Ranaut who as ever will do what she wants.
Regardless, the show started streaming on MX Player and Alt Balaji on 27th February. Within just 48 hours of getting available to stream, it garnered a whopping 15 million views.
Binged has exclusively learnt that this is a new benchmark for any reality show on OTT as this is unprecedented. The show produced by Ekta Kapoor is showing signs that the lady is now heading towards dominating OTT.
We all are aware that she is single-handedly the most successful producer in the Indian TV Industry as she has given many TV shows that define our soap opera industry.
Needless to say, our OTT industry is scant on reality shows. After the entry of Kangana Ranaut in it, we can expect new faces hosting or judging the shows in India.
But the bigger question remains, how long will they survive against the benchmark that Lock Upp just created?