PVR-INOX is India’s biggest multiplex chain. For the past three decades, the firm has worked upon serving the audience with premium theatre experience. The firm revolutionised the film watching experience for India. But currently, it is bearing heavy loss and experiencing backlash from the audience.
To overcome their losses, the firm is looking for alternative methods to generate more profits. The firm is currently branding itself as a food and beverage distributor to reduce the taxation. They have tried to tap the food and catering domain for a long time to generate more profits. Apart from snacks and beverages, the firm now offers multiple cuisines and food options in their multiplex itself. Also, the firm is trying to get in multiple food distributors with them to further increase the profits.
But is going into the food and beverage market a good way of generating profits for the firm?
The answer is obviously negative. The firm is known for the premium film viewing experience it provides. People are least interested in the kind of food items they are getting, as after all they are there to enjoy a film. Added to that, focusing more on food and beverages makes the firm lose focus on their primary task, to provide a good cinema experience.
The firm can instead focus on providing better quality film viewing experience. Also, the high pricing of services in PVR INOX is a reason, most people avoid going to the place. The firm can come up with some ways to reduce the pricing in film viewing as well as food and beverages. This will surely make a lot of people choose PVR screens to watch films.
Hence, the sole focus of the firm should be on serving the people in their primary work, and not lose focus in trying alternative ways of making money. If the firm is able to provide a good film viewing experience in low prices, it need not focus on any other profit-making alternative.
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