Chiyan Vikram starrer Thangalaan and directed by Pa Ranjith, receives good news from the audience prior to its release. The productions opened advanced booking for the movie tickets from 10th of August, and till now the movie has amassed a massive 2.5 crores of revenue from advanced bookings. The number is nationally surpassed by only Stree 2, for movies releasing on the day.
The huge revenue Thangalaan received is being received with open arms by the productions. But one question arises, considering the huge budget of more than 100 crores, is this much advanced ticket revenue enough? Also, can 2.5 crores justify the movie’s expectations? The answer lies in several conditions. Firstly, the movie is a regional work. It will take some time at least to become a pan Indian film. It has also not been released as a pan Indian film, evident from its marketing for only Tamil and Telugu audiences. Hence, one can assume, the ticket sales also come from the Tamil and Telugu audience, and not from all of India. Second, the marketing team could not promote the film in Kerala due to the commotion of Wayanad being struck with landslide. Due to that the promotion plans for Kerala were cancelled and the team decided to donate the money accounting for promotion in Kerala to the chief minister’s relief fund. This lack of promotion in a major state may account for a certain lack of bookings.
Also, the movie has already earned about 2 percent of its budget before the release itself. Considering it is a big budget film and can impact big screens, and will stay longer than usual movies, it is safe to assume that the movie will surely gain quite a good amount of profit.
Indeed Stree 2, being a small budget film, has more than twice the amount of revenue than Thangalaan. Where Thangalaan was being considered as the top grosser for Independence Day, it has half the revenue of its chief competitor, but one must understand, Stree 2 is a pan India movie. It has many times more screenings and shows than Thangalaan. Once Thangalaan comes into the national picture, things might turn out different than what they are now.
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