The Family Man 2 has been trending forever and almost every film site that covers Indian OTT news has already spammed the hell out of this title. I mean all of us are guilty of this in some way or the other but if you take a step back and think, it seems like an absolute masterstroke by Amazon Prime and the makers of The Family Man 2
The marketing aspect is very important in any field and even more when it comes to the entertainment industry.
Traditional cinema used to rely on the star power of the main cast and their huge fan following to gain more traction but the OTT platforms have figured out newer techniques to hype up a title and The Family Man 2 is a great example of it.
The Family Man 2 could have just released its trailer like any other show because it already had such a big hype and buzz that surrounded it yet it chose to delay the trailer which only forced netizens from all over to ask the same question again and again ‘Trailer Kahan hai?’
It has been trending for so long on Twitter and other social media sites that it is almost difficult to imagine a time before it was on everyone’s lips. There is a literal overload of memes that have been made on it and amazon Prime itself has got in on the fun by poking some humour at it themselves.
They have kept the audience waiting for so long and have also managed to reveal very little of the story and mostly keep it under wraps. Even the short videos or teasers that they have released have only put more questions in the minds of the viewers rather than solving any questions.
All those with an MBA in Marketing can definitely learn something from the team behind The Family Man 2.