Maddock Films, the banner behind ‘Munjya’ recently revealed that the horror comedy drama has made over ₹100 crores in the net Indian box office collection. Now this is a big milestone that the film has achieved and it becomes very relevant in the present film industry market.
‘Munjya’ is a mid sized film that has managed to achieve this feat. Usually such films are not expected to make such huge collections at the box office given their smaller budgets.
Secondly, ‘Munjya’ did not have any big star or filmmaker on whose fan base it could have banked upon and that could have resulted in such a great turnout for the film. Proving yet again that good content will gain the recognition it deserves.
Moreover, after the pandemic there’s been a sort of trend where mostly A List starrer films have gone to become box office blockbusters and films like ‘Munjya’ receiving praise on OTT post their theatrical release. And this happens despite the films being good enough to make it big at the box office. But with ‘Munjya’ we have seen a change and that’s definitely for the greater good of the Indian film industry.
This unexpected victory by ‘Munjya’ would have come sooner but was delayed a bit due to the setback it faced after the release of the epic film ‘Kalki 2898 AD’.
So yes, when the content is good enough to attract the audience to the theatres on its own and continues to hold its grip, it is bound to achieve commercial success alongside critical acclaim.
And that is why ‘Munjya’s’ success story is relevant!
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