Streaming giant Disney+Hotstar is enjoying the time of its life with the ongoing ICC Men’s Cricket World Cup. Time and again, the viewership records keep on breaking. The latest record of 4.4 crore concurrent viewers was created a few days back in India Vs. South Africa.
To keep things simple, Hotstar is having a great benefit from the free live streaming of the cricket World Cup. The ads and huge audience base are something the platform would crave anyway. And what is the reason behind this supposedly great going run?
Free streaming of the tournament. Yes, it is a thing big enough for people to purchase a subscription and it would have significantly boosted the subscriber base. But to counter JioCinema, Hotstar must adopt the freebie policy to a greater extent.
So, Hotstar is planning to take things further. They are now ready to stream the Pro Kabaddi League Season 10 for free. For those of you interested in sports, it is no news that Pro Kabaddi is a thing and there is a significant fan base attached to it. Of course, it is not as huge as IPL or any cricket form for that matter but it is still a nice thing nonetheless.
It will ensure to bring more customers and more traffic to the platform. Naturally, they will translate into more profitable ads which is something to die for in the streaming business. Talking about the league, it will start streaming on the platform after its commencement on the 2nd of December. So, it has less than a month to go. Let’s hope that the freebie strategy of Hotstar doesn’t just help in our entertainment but also in the growth of Hotstar.