There has never been a figure as giant as Disney+Hotstar when it comes to the Indian OTT industry. But, time slapped Hotstar and there has been a fall from its previous status. Well, looks like the platform is getting ready to get over the fall and rise with a new vision.
Keeping pace with the changing landscape is essential for brands aiming to leave a lasting impact. Disney+ Hotstar has recently unveiled a comprehensive handbook titled ‘Winning in the OTT Era with Disney+ Hotstar.’ This insightful guide is designed to equip marketers with the tools they need to thrive in the OTT market.
Ajit Varghese, head of network – ad sales at Disney Star, emphasizes the nature of embracing OTT platforms for brands in the changing media landscape.
Campaigns featuring three or more video ads have emerged as stars, significantly elevating brand awareness, favorability, and purchase intent. This hints at a potential trend where audiences are inclined towards more immersive video content. The insights also highlight the significance of over 20-second video ads.
The handbook from Disney+ Hotstar tells us some really smart things about making ads work better. They say that putting midroll ads in different creative styles is a powerful combination and can make your ad success go up by a big 30%.
Another smart move they talk about is how often your ad shows up. They suggest showing it six times or more. Doing this can boost people wanting to buy your stuff by a huge 70% and make more people know about your brand, going up by 50%. It’s like finding the perfect balance for people to notice your ad but not get annoyed by seeing it too much.
The handbook also gives advice for brands that want to keep people interested for a longer time. It recommends running your ad campaign for more than six weeks. This longer time can bring better results in both getting people interested in your brand.
In a nutshell, Disney+ Hotstar’s handbook is like a helpful friend for advertisers in the world of streaming platforms. If you pay attention to how many times your ad appears, mix up your creative styles, and run your campaign for a decent amount of time, you can make your ads really work and leave a strong impression on your audience.
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