The most anticipated movie of the upcoming week, ‘Ajayante Randaam Moshanam’ or ‘A.R.M’ is all set to release in theatres on the 12th of September. Its teaser, trailer, and newly released lyric video are fed with positive responses by the fans as well as critics. Also, the movie is expected to conceive in a way that should connect the wider audience by breaking the shackles of regional boundaries. The effort is to make comfortable in other regions by using their native language which includes Tamil, Telugu, Kannada, Hindi, and even English.
The unique selling proposition of the movie will be actor Tovino Thomas, who plays its main and titular character. Apart from this, it will be so far big budget flick for the actor due to its compelling period representation and visual effects supervision. Moreover, it can have the potential to place as an Indian movie of 2024 for international movie enthusiasts.
The curiosity lies in what the movie can decipher in the business of the Malayalam film industry. As the credible reports say for the last month, the industry had a dull or below-average in total gross, which could only provide a better response with one or two movies and the rest were not able to sustain much. Compared to the previous history, this month is all about to release around five to six movies, including A.R.M.
However, these movies won’t be able to break the boundaries due to several limiting factors like budget, promotions, performances, etc. This is where a movie like A.R.M. can help to build the goodwill of its allied efforts. Even though flicks like ‘Kondal’ and ‘Kishkindaa Kaandam’, which are released on the same date, have better responses a movie like A.R.M can favour in its aspects like seat occupancy, audience more than expectation as well as its commercial value.
This could also aid the lower-budget upcoming releases like ‘Bad Boyz’, ‘Kummatikali’ and ‘Gangs of Sukumara Kurup’ which are again expected to join the same week. Hence, it can help the producer in collection terms and a satiable month for the theatre business. ‘A.R.M’ is directed by debutant Jithin Laal and produced by Listin Stephen along with Zacharia Thomas for Magic Frames Productions and UGM Entertainments respectively.
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