Alt Balaji‘s Lock Upp is soon coming to an end. Although it is indeed sad news for the fans, the show gave them one great roller coaster ride. Anything which features Kangana Ranaut becomes super crazy and so was the case with Lock Upp.
But you must be already aware of the insane success which the show has enjoyed so far. But today let’s crack how Alt Balaji created a never before monopoly on reality shows premiering on Indian OTT.
The show started premiering on Alt Balaji and MX Player on February 27th and since then has gone through multiple twists and turns.
On March 2nd we got the first insight into the views which confirmed that Lock Upp garnered 15 Million views within Just 48 hours.
Later on, it reaped 200 Million views and even more.
The reason behind it is the first-mover advantage. Indian OTT never bothered to invite a big star and celebrities on any reality show. Alt Balaji knew exactly what needed to be done as they invested a big budget and understood the taste of the audience.
The next is to connect with the audience. Needless to say, Munawar Faruqui is the poster boy of the show and the love he receives from the audience is unparalleled.
Long story short, not only Munawar but all the contestants either made an emotional connection with the audience or gave them spicy revelations to discuss. This made the audience glued to the show and the result is obvious.
What do you think are the reasons behind Alt Balaji’s Lock Upp becoming such a hit?
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