Streaming giant Disney+Hotstar has a massive subscriber base. This makes them feel kinda like the boss of the space as they do not bother to promote films and series on their platform on a massive scale.
But, with Gulmohar on the way, they are doing a great job. You must have seen that the audience has a bountiful heart when it comes to accepting good titles on OTT. Manoj Bajpayee’s Gali Guleiyan trended for many weeks. The only two promoting forces were Manoj Bajpayee and word of mouth.
With Gulmohar, things are going really well. Firstly, Hotstar held a media premiere for the film. Although it is not an unseen step for a small-budget OTT film, it is still a great step. With so many eminent media personalities talking about the film, it has given it a great push that was needed initially.
The second and very remarkable step was the actual homecoming of Manoj Bajpayee. He went to his ancestral home in Bihar and shared a lot of visuals with his followers on social media. This really seems to have worked given the responses that are coming in.
The overall point is, it is a good marketing strategy. It is setting a sort of benchmark that other platforms should also follow.
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