Well, well, well! Lumon Industries is proving to be quite profitable for Apple TV+. With Severance marking its return with the highly anticipated Season 2 last Friday, Parrot Analytics has revealed how much revenue Season 1 generated for the streaming service.
According to Parrot Analytics, Season 1 of Dan Erickson’s creation (primarily helmed by Ben Stiller) earned over $200 million in revenue for Apple TV+.
When compared to other hits like The Morning Show and Slow Horses, Severance Season 1 can easily be declared a massive streaming success. The Morning Show generated nearly $299.4 million in revenue, while Slow Horses brought in over $184.8 million during a timeframe similar to Severance’s debut season.
Season 4 of Ted Lasso, however, takes the top spot with a staggering $609.4 million in revenue generated between Q3 2020 and Q3 2024.
Parrot arrived at these figures by employing its Content Valuation methodology. This method utilises a unique formula to assess audience interest, subscriber numbers, and ultimately, the revenue potential of a piece of content. Furthermore, the system analyses how various shows and movies contribute to the profitability of streaming platforms in different international markets.
Parrot further disclosed that Latin America and the EMEA regions were the biggest contributors to the revenue for Severance Season 1. Additionally, the ongoing Season 2 is on track to surpass the performance of the first season.
The study also found that the show’s weekly episode release format has significantly boosted its revenue, with nearly 50% of earnings coming in the 12 months following the finale’s release.
This underscores the show’s remarkable ability to attract new viewers over time and encourage repeat viewings among dedicated fans. It’s no surprise that Apple has chosen to stick with a weekly release schedule for Season 2 of Severance. Stay tuned for more updates.
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