Sunday evening, and it’s India Vs NZ – inarguably the biggest match of the round robin part of the ICC Men’s World Cup. And what do you know! The Ind Vs NZ match proved to be just the massive affair as cricket pundits anticipated. In the process, Disney Plus Hotstar hit one of the most major milestones of its decade old existence.
A stunning 4.3 crore (43 million) peak concurrent viewers flocked to Disney Plus Hotstar to watch the match, thereby setting a massive new record. This concurrency of 43 million viewers during the India and New Zealand helped Disney Plus Hotstar surpasses the previous record of 35 million viewers, set during last week’s India vs Pakistan match.
Disney Plus Hotstar shared the news, stating that 4.3 crore is the highest peak concurrency number ever, achieved across all formats of cricket. Sajith Sivanandan, Head of Disney+ Hotstar India, expressed gratitude on behalf of his platform for helping Disney Plus Hotstar “reset the world record for concurrent viewers for a live streaming event”. He also promised to continue to strive towards bringing more memorable moments to Disney Plus Hotstar users.
The massive viewing numbers in the ongoing ICC Men’s World Cup should be an eye-opener for the powers at be at Disney Plus Hotstar reminding them what they’re missing. After all, Disney Plus Hotstar’s downfall in India began with them letting go of the lucrative IPL, to send it straight into Jio Cinema’s arms.
If only Disney Plus Hotstar had held onto its cricket properties, maybe it wouldn’t be in such a position today – ready to sell itself to the highest bidder. Which most likely will be Jio Cinema, maybe. With the massive viewership numbers in the current tournament, does Disney Plus Hotstar realise what it’s missing?
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