Prime Video India has unleashed a clever marketing and promo campaign for its new show ‘Farzi’. The carefully planned and star-studded marketing campaign for Farzi just goes to show how big the streaming giant is betting on its new show. After all, Prime Video has too much riding on ‘Farzi’ to release it without adequate advertising blitz.
‘Farzi’ is from Prime Video India’s favourite director duo, Raj Nidimoru and Krishna D.K., popularly known as Raj & DK. The duo gave Prime Video its biggest Indian Original hit, ‘The Family Man’. Secondly, the show has an eye-popping cast – it’s Shahid Kapoor’s digital debut, who’s accompanied by Tamil star Vijay Sethupathi, the chameleon-esque actor Kay Kay Menon, and the pretty Raashii Khanna in the series, along with Bhuvan Arora, Amol Palekar, and Regina Cassandra in pivotal roles. A show with a cast and crew like this deserves all the marketing it can get, so that more people know about it.
And Prime Video’s marketing for Farzi looks absolutely on point. Last week, the platform brought in Shahid Kapoor’s elegant wife Mira Rajput Kapoor and his flamboyant brother Ishaan Khatter, in a hilarious banter on Shahid Kapoor’s penchant for all things ‘Farzi’. It was a fun promo, and netizens lapped it up, as expected. Check it out here –
https://www.instagram.com/reel/CoT56CPAiem/?igshid=OGQ2MjdiOTE=
And now, this morning, none other than Varun Dhawan took to his Twitter handle to goad Vijay Sethupathi into catching the Farzi artist, Shahid Kapoor. He wrote, “.@VijaySethuOffl sir my money is on you for catching @shahidkapoor on 10th Feb. #Farzi note aur #Farzi artist, dono pakde jayenge.”
Check it out here –
@VijaySethuOffl sir my money is on you for catching @shahidkapoor on 10th Feb. #Farzi note aur #Farzi artist, dono pakde jayenge. #FarziOnPrime @PrimeVideoIN pic.twitter.com/79q4okNAMp
— VarunDhawan (@Varun_dvn) February 9, 2023
Barely had a few minutes gone by, when the adorable Dhanush waded into the banter. He warned Varun Dhawan that he and Vijay Sethupathi would lose all their money, coz his buddy Shahid Kapoor is simply too good. Dhanush wrote on Twitter, “@Varun_dvn @VijaySethuOffl the money you’re betting might just be #Farzi. My buddy @shahidkapoor is just too good. The chase has just begun!”
.@Varun_dvn @VijaySethuOffl the money you’re betting might just be #Farzi. My buddy @shahidkapoor is just too good. The chase has just begun!#FarziOnPrime @PrimeVideoIN https://t.co/LdT2B9irSq
— Dhanush (@dhanushkraja) February 9, 2023
As expected, not to say, planned, the Twitter posts of both actors, Varun Dhawan and Dhanush, have caught the attention of Twitter users, and drummed up positive chatter on Twitter for Farzi. Prime Video has propped up the star-studded promos by posting timely and engaging clips from ‘Farzi’, which is serving to keep excitement high for the show that debuts on Prime Video tomorrow; or should we say, tonight.
Farzi is a fast-paced action and crime thriller that features Shahid Kapoor playing a wily conman, and Vijay Sethupathi a police officer out to catch him. Kay Kay Menon plays a crime lord who brings the twist in the tale. The series premieres on Prime Video on 10th February.
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