The sixteenth season of the immensely popular short format T20 cricket tournament Indian Premier League aka IPL is all set to kick-off its opening match today between Gujarat Titans and Chennai Superkings in Ahmedabad.
Unlike the last few years when cricket lovers could stream the star-studded cricket tournament on the Disney+ Hotstar OTT platform (paid subscribers), IPL 2023 can now be watched on Viacom18’s JioCinema streaming app. In 2022, Viacom18 had bagged IPL streaming rights for an astounding price of Rs.23758 crores for the 2023-2027 period. On the other hand, the cricket league can be watched on television on the Star Sports network.
And the best thing about streaming IPL 2023 on the JioCinema OTT app is that you can watch all the matches of the tournament absolutely free.
Another enticing aspect of IPL 2023 on JioCinema is that the cricket matches can be streamed in the premium 4K / UHD video format provided that your device supports the same.
Moreover, for those of you who plan to watch IPL 2023 on JioCinema, you’ll be provided with a feature through which one can switch between multiple camera angles through the app. While streaming IPL matches, users can also view a player’s statistics through a feature called ‘Hype’.Besides, IPL 2023 cricket matches can be streamed in as many as twelve languages including English, Hindi, Tamil, and Telugu, etc.
And in doing all of that (most importantly free IPL streaming), JioCinema expects Indian streaming audiences and sports lovers to tune in to its OTT platform in massive numbers. And it’s bound to happen, considering the craze amongst Indians for cricket. Although IPL 2023 is expected to fetch an ad-sales revenue to the tune of a whopping $330 million as per an industry estimate, it could be tricky to recover the acquisition cost incurred by Viacom18 if it continues its free IPL offering for the upcoming seasons as well. But from a longer-term perspective of OTT customer acquisition and cross-selling opportunities, it might prove to be a master business strategy.
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