JioCinema has made a huge record in the IPL viewership with a number of 3.1 crore viewers. JioCinema had previously broken the record set by Disney+Hotstar by garnering huge live views on the Indian Premier League. It had gained 2.57 crore views, breaking the previous world record.
Today, JioCinema has set another record. Currently 3.1 crore viewers are watching the match live on JioCinema. It is the final match of the tournament and Chennai Super kings and Gujarat Titans are playing against each other today. Quite naturally, the final has more buzz than any other matches and the IPL this year has been quite in hype more than other years, be it for awesome performances or for thrilling matches.
First breaking the previous record, JioCinema gathered 2.6 crore viewers. It soon increased to 2.7 and then to 2.8 crores. Currently 3.1 crore viewers are watching the match live. It is quite unprecedented for an OTT platform. Gathering such a huge popularity in such a small time is indeed a feat.
It is very evident that the platform’s decision to be the official streaming partner for the Indian Premier League was indeed a very good decision. With the massive slate of Indian and foreign movies and shows, JioCinema is already trying to build a dedicated and loyal viewer base. But nothing is more helpful than cricket for this purpose in India. The huge craze for IPL and JioCinema’s sudden rise and huge promotions helped in this huge record. There are possibilities that the live views would cross even 3.5 crores and more today.
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