When discussing advertisement, experimentation plays a significant role. The reboot of the Planet of the Apes universe might be onto something that hasn’t really been done before. Although something like this won’t necessarily affect the general audience, it will add depth to the craft of filmmaking.
According to reports, when “Kingdom of the Planet of the Apes” is released on VOD and physical copies, they will include a version of the entire movie featuring the original footage of the actors in motion-capture suits.
Now, what’s the importance of this?
Again, this won’t really affect the general audience, but for geeks and nerds, it’s a one-way ticket to Disneyland, as some original fans and cinephiles will definitely love to watch the entire filmmaking process. This version of the film will also become a collectible down the line, which is again a good form of advertisement.
Slowly, more and more directors are becoming dissatisfied with OTT platforms and their invisible hand regarding control. Therefore, there might be a surge in interest in possessing physical copies of films, as seen in the case of Oppenheimer. Consequently, there might be a chance that more filmmakers will follow suit, especially with films like these that are destined to be successful or have a solid fanbase.
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