In the recent past we have seen a surge in the OTT platforms all over India and majority of it’s credit goes to the shut theatres in this pandemic. This created a pathway for several regional content to get a pan India platform.
The surge in OTT lead to the formation of language specific OTT content as well. Meaning that the OTT platforms focuses on only a specific language content. Some examples of this are Hoichoi ( Bengali ), Aha Video ( Telugu ), Koode ( Malayalam ) etc.
Now, popular content app LetsUp is eyeing to enter into the market with another language specific platform titled LetsFlix which will be focusing on Marathi language. While the plan is to expand the range and get content from all over the country, but the initial planning is to have several Marathi shows and movies in it’s database while producing original Marathi content as well.
LetsFlix has been backed by Narendra Firodia and Rahul Narvekar. Firodia who is a businessman has been vocal about promoting local talent and he himself has produced two Marathi films “Agabai Arecha 2” and “Triple Seat”. He sees this as an opportunity to promote regional content and talent and give them a nation wide recognition.
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