Prime Video has released their first original movie and they played a big shot by having superstar Madhuri Dixit playing the lead role in it. Needless to say, her presence in the film made the movie extremely buzzy but there were multiple mess-ups.
The first one is in marketing strategy itself. If you remember then Netflix India created havoc while promoting The Fame Game. Be it their social media campaign or the parade of Bollywood celebrities promoting her OTT debut, Prime Video was not even close to what Netflix India or more precisely Dharmatic Entertainment did.
The results are clear. Even though The Fame Game couldn’t reap a positive response from the critics but at least the audience supported it. In the case of Maja Ma, both responses seem to be underwhelming.
The second one and most important one is the content itself.
The critics grilled the movie with negative reviews, which is precisely what it deserves. Also, if we consider data from FlixPatrol then Maja Ma failed to barge into the international charts. Since Prime Video doesn’t reveal the official viewership data, that is our only source of guess.
So overall, Prime Video missed a massive opportunity to make an impact with their first original movie. Let’s hope they do better next time.
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