In a case of marketing strategy gone horribly wrong, Amazon Prime Video’s latest ploy to capture maximum eyeballs and get loads of attention to the release of the trailer of Nani’s upcoming ‘V’ has fallen flat on its face. All Amazon Prime Video got for its poorly conceived trailer strategy is mockery and abuse from fans, who’ve been waiting for the trailer to arrive since morning.
The exercise in futility started off with a flourish and much excitement this morning. Amazon Prime Video had announced with a lot of fanfare last evening that it would make a major update on the the trailer of ‘V’, Nani’s much awaited movie at 10 am today morning. Fans and followers dutifully tuned into Amazon Prime Video’s social media handles, eagerly hoping to watch the V trailer unfold. Instead, what they got was a post asking them to pose with the trademark V sign, click a pic, and upload those pics on a designated microsite vthemovie.in. As more pics are uploaded on the microsite, more and more of the poster will be revealed. Once the poster is completely filled with uploaded images, the trailer will start playing.
It’s been eight hours since then, 184865 pics uploaded, and only 50% of the poster is complete yet. At this rate, looks like fans will have to wait until tomorrow for the poster to fill up with images and the trailer to launch. Even Amazon Prime Video posted a tweet mentioning the same thing. As soon as the tweet was posted, it was flooded with abusive comments from irritated fans, all of them directed at Amazon Prime and its silly marketing campaign. Some went so far as to call the entire fiasco a ‘Tamasha’. Fans showered Amazon Prime Video with the choicest cuss words for keeping them hanging in mid air since morning. And still no V Trailer in sight!
What do you think about Amazon Prime Video‘s badly strategised marketing campaign? Have a look at the tweet below –
111K ✌️ pictures in 7 hours is craaazy! if ya'll keep going at the same speed, we might have to release the trailer tomorrow morning instead of evening 😳 #VTrailerOnPrime
💌: https://t.co/N3hqQpSoTI pic.twitter.com/anHW0cd8jL
— amazon prime video IN (@PrimeVideoIN) August 25, 2020
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